What We Do

Tomorrow Lab operates from our headquarters in NYC as an innovation studio for new hardware products. We average 8-10 projects per year, dedicating 2-6 months per project, servicing clients globally.

We offer two styles of working: Product Discovery to rapidly define and design new product prototypes, and Product Development to develop market-ready products for manufacture. If required, we also offer retained Manufacturing Support in an additional phase of work. We are Apple MFi certified developers.

Product Discovery
Workshops & Consulting

We work with teams in early stages of ideation in an accelerated 6-8 week process in which we uncover opportunities to bring their ideas to life.

Tomorrow Lab combines design thinking and interdisciplinary engineering rigor with a hands-on, lab-style prototyping approach and patent research to develop the products’ core technology, industrial design vision, and brand.

Product Development & Manufacturing
Studio Projects

We bring a three-phase product development process over the course of 4-6 months to each project starting with research. In our development phase, we apply a holistic product architecture that balances industrial design, engineering, and prototyping. We make important design decision in this phase that are carried out during phase two as we continue to design and develop. In our final phase, refinement, we create fully-dimensioned production-ready designs and firmware, and complete prototypes.

Depending on the needs of the client, we offer a Phase 4 in which we utilize our relationships with factories both in China and the United States to oversee pilot production of products.

Core Capabilities


Prototype
  • Insight Generation & Need Finding
  • Service Design & Product Invention
  • Brand Strategy & Promise
  • Product Naming
  • Logo & Brand Asset Design
  • First Moment of Truth & Packaging Design
  • Product Definition & Story Arc
  • Product Feature Strategy
  • Brainstorming Product Concepts
  • Experience Scenario Videos
  • Test
  • Scientific Fundamentals Review & Expert Outreach
  • User Interviews & Research
  • Problem Definition & Research Strategy
  • Open Source & Proprietary Research
  • Competitive & Analogous Product Teardowns
  • Technology Design, Development & Testing
  • Technology Evolution Strategy
  • Market Opportunity & Product Placement
  • Intellectual Property Review
  • Refine
  • Product Architecture
  • Industrial Design
  • Ergonomics & Human Factors
  • Mechanical Engineering
  • Electrical Engineering
  • UI/UX
  • App Software Wireframing
  • Firmware Development
  • Works-like Prototypes
  • Looks-like Prototypes
  • Obsessive Prototyping

    Throughout this process, Tomorrow Lab prototypes early and often in order to connect ideas to reality. Through each phase, we build and teardown prototypes in order to lead us to a more complete understanding of the problems and solutions.

    Prototyping in the lab can include sketching ideas, early renderings, and building crude models from materials such as foam, wood, or paper with tape and glue. For more advanced testing, we create 3D models with our in-house desktop 3D printers and CNC Other Mill; source laser cut parts; and even build circuit boards to test battery life and power. We also simulate real-life conditions for our prototypes with the help of testing rigs to confirm both the science and design. No matter what the scale, we use a cycle of learn-make-test-break to better understand the features of the future product. By focusing on the Minimum Viable Product (MVP) as the goal, we can get to a market-ready product faster.

    Case Study

    The Bonsai is an application of our three-phase product development approach to create a better shaving experience while significantly reducing water usage. Through research, design, and refinement, the final product incorporates technical insights, the most appropriate features, and aesthetic details.

    By starting with a large prototype, we tested water circulation, filtering options and pressure to understand the necessary mechanics of the design. With this knowledge, we set out to integrate a powerful water pump into the design to recycle a small amount of water. For the final product, we incorporated all the elements of this testing to create the market-ready product you see to the right. For more on this specific project, visit here.